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5 Ways to Use Learning Management Software to Engage Members

NXUnite

Provide an exclusive resource library. A comprehensive resource library is a cornerstone of member engagement, offering a wealth of valuable content that fosters continuous learning and professional development. Through targeted surveys, solicit feedback and input from members to create more tailored learning opportunities.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

By providing valuable industry insights, like surveys or industry data and training, associations enhance the perceived value of membership, encouraging retention and engagement. Is there an entirely new market you should explore? Where do you start, and what resources do you need?

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Lost Members This Year? Here Are 3 Fixes for Associations

ISAE

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. For example, the American Marketing Association often holds training events and workshops to help members upskill. Another way to engage members is with interactive, hands-on learning experiences.

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Higher Logic

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

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Membership Q&A: How Long Should Our Grace Period Be?

Spark Consulting

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ). or they could be completely unrelated.

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